How To Manage Multiple Bump Offers In ClickFunnels?

In the marketing industry, a well-known figure is Russell Brunson, the founder of ClickFunnels. Apart from the platform chosen for designing business landing pages, many follow his frameworks outlined in books such as “DotCom Secrets” or “Traffic Secrets” to build funnels for their businesses. These funnels are not only beautifully designed but also equipped with many remarkable features. Some of these features include the ability to open multiple pop-ups, dynamically change step names and images, display multiple bump offers on the second step of a two-step form, show nested rows, and calculate order amount, and total bill calculations, among others. What makes these features stand out is that they are not default options in ClickFunnels. Due to this limitation, we often rely on custom code to incorporate these functionalities. One such feature is multiple bump offers, which will be the focus of our discussion today.

Let’s begin by addressing what a bump offer is and why it is used. A bump offer is essentially an additional offer presented to the customer at the time of checkout. The primary objective of these offers is to increase the average order value (AOV). In ClickFunnels’ two-step order forms, there is a built-in feature to show a single bump offer. However, if there is a need to display more than one bump offer in a ClickFunnels (classic) two-step order form, custom coding becomes necessary.

Me and my team have developed two custom add-ons to facilitate this feature. Our add-on does more than just enable multiple bump product offers; it also ensures these offers are displayed in the correct position on the second step of the two-step order form.

• Bump product add or remove: This add-on integrates multiple bump product offers into the page. For a demo or to learn more, press Click Now.
• Changing element location: This secondary add-on helps to display the bump offers in the correct position on the 2-step order form. This code can be used elsewhere on the page to shift the position of the elements for a better design experience. More specifically, you can insert a multi-column row into another row in ClickFunnels.  For a demo or to learn more, press Click Now.

Implementation of these scripts is pretty straightforward but requires a proper understanding of ClickFunnels and JavaScript. Once the scripts are integrated, it will start enhancing the desired functionalities of the order form.